marketer & visual storyteller
I’m a marketing professional with over four years of experience leading multi-channel digital strategies, building community engagement, and executing high-impact content.
My work turns digital touchpoints into polished, meaningful experiences and measurable growth. A background spanning digital media, production, hospitality, event planning, and performance art gives every project both creative narrative and analytical precision.
SEO direction, audience thinking, and multi-channel planning.
Campaign copy, landing pages, blogs, and social.
Voice, visual systems, and consistent digital touchpoints.
Performance-minded execution and measurable outcomes.
Websites, brand systems, print, signage, and event collateral across home remodeling and legal clients.
Outcomes from in-house marketing at Areté Renovators and website & SEO management for La Raza Legal.
New website users by fiscal year (March to March), built through weekly SEO blog content, site navigation updates, and an agency keyword partnership.
Lead the in-house marketing team: brand strategy, voice and guidelines, Meta and LinkedIn paid ads, A/B testing, retargeting, and Google Analytics. Plan quarterly events, run client focus groups, and qualify leads for sales.
Built and optimized the firm’s bilingual site. Own keyword research, Google Business Profile, local search, and the English and Spanish SEO blog.
Wrote SEO and AEO-optimized blog posts and practice-area landing pages for law firms nationwide, translating complex legal topics for prospective clients.
Wrote weekly blog content for SEO and LLM visibility, managed website UX and CRM, designed graphics, filmed and edited in-house video, and ran competitor research.
BFA, Roosevelt University · Magna Cum Laude, 2021
View résumé (PDF)Home remodeling and law firm brands I’ve written, built, or optimized for.
Content written to rank, to be cited by AI search, and to read like a person wrote it.
A weekly blog built around homeowner questions, keyword strategy, and LLM visibility. It helped the site rank #2 in its competitor set and grow new users 250% in four years.
Visit the site ↗A monthly pipeline of paired English and Spanish posts across immigration, criminal defense, personal injury, real estate, and estate planning for a North Alabama firm.
Visit the site ↗SEO and AEO-optimized landing pages and blogs for firms across the country, with headers, metadata, and copy matched to search intent and checked for legal accuracy.
See the client list ↓Tell me about your brand, project, or role. I’ll get back to you soon.